Noize - Digital PR

Slice the pie is a revolutionary concept in the music industry, where music fans have a direct stake in emerging talent

As part of the launch campaign we performed research to understand and engage with the influencers in emerging band communities

We then undertook a comprehensive campaign of engagement with these communities including activity on myspace, Bebo and youtube

Response rates were around 40% and over 1300 bands signed in the first 2 weeks